Coakley & Williams Enters New Growth Phase Led by Third Generation, Adds 18th Third-Party Hotel Management Contract in Past 12 Months

GREENBELT, MD./MYRTLE BEACH S.C., August 16, 2016—Officials of Coakley & Williams Hotel Management Company (C&W), a leading, nationwide, full-service hotel management company, today announced that its development department, headed by Mark A. Williams, CHT, vice president of development, is leading the third-generation firm into a new growth phase, adding 18 third-party management agreements totaling 1,589 rooms in the past 12 months. The latest addition to the company’s management portfolio is the signing of the 60-room Comfort Inn in North Myrtle Beach, SC.

“With roots in the greater D.C. metro area, our national company traces its roots back nearly 60 years, and it is gratifying to see the next generation in our family business initiate a new era of growth,” said Gary S. Williams, president. “We have experienced unparalleled expansion under Mark’s efforts, more than doubling our portfolio in the last year. He has done an outstanding job establishing long-term relationships to build our own portfolio, but more importantly, brought opportunities to our experienced team of professionals who impact bottom line profitability for our owners.

“We continue to seek full- and limited-service hotel management opportunities, both branded and independent, that will benefit from enhanced operational efficiencies in markets throughout the United States, particularly on the East Coast, but also including such diverse locations as South Dakota, Texas and California. Mark has played a key role in positioning the company to take on new growth while continuing to generate superior results for our existing owners.”

Comfort Inn North Myrtle Beach
Situated near the Myrtle Beach International Airport, the Comfort Inn North Myrtle Beach is centrally located to such local attractions as the Golden Strand, nearly 100 golf courses, Big M Casino and Sun Cruz Aquafina. The family-friendly guest rooms feature refrigerators and microwaves. Hotel amenities include free Wi-Fi, 24-hour lobby coffee service, gratis hot breakfast, outdoor swimming pool and sundeck.

“The focused-service Comfort Inn North Myrtle Beach reflects the largest segment of our expanding management portfolio,” Mark Williams stated. “We also are adding significantly full-service and independent hotels. We have the in-depth management team and expertise, more than 250 combined years with the senior management team, to operate all the major brands and segments.”

In addition to the Comfort Inn North Myrtle Beach, some of the 17 additional hotels added in the past 12 months include:
1. 150-room Radisson Rockville, Md.
2. 82-room Comfort Suites Bloomsburg, Pa.
3. 70-room La Quinta Union City, Ga.
4. 322-room Daytona Beach Resort Hotel & Suites – Daytona Beach, Fla.
5. 21-room Hotel Sutter, Sutter Creek, Calif.
6. 56-room Sleep Inn Dumfries, Va.
7. 28-room Island Inn & Suites, Piney Point, Md.
8. 107-room Sleep Inn Rockville, Md.
9. 4 Hotel portfolio in South Dakota (Mt. Rushmore) – Travelodge, Super 8, and 2 independents, 149 Rooms total
10. 70-room Barton Hill Hotel & Spa – Lewiston, N.Y.
11. 110-room Holiday Inn Warren, Pa.

“In preparation for this growth, we have added bench depth to our sales & marketing and accounting departments and are in the early stages of vetting additional operational assistance to accommodate our healthy appetite for new third-party management contracts,” Mark Williams stated. “With many believing that the industry has reached peak occupancy, the most meaningful way to increase profits is through superior operations, modern sales and marketing initiatives and room rate growth. This creates a perfect opportunity for companies like C&W to work with owners who wish to take advantage of this stage of the cycle.

“It is equally important to C&W that we provide ample opportunities for our associates to have the same growth opportunities we do as a company,” Mark noted. “As a third-generation family business, we strive to be good employers that see its people not as mere employees, but extensions of the family. This mentality has allowed us to recruit and retain some of the best players in the industry today.

“We have the infrastructure to double in size again over the next three to five years,” he noted. “Barring any black swan events, most prognosticators believe the industry should enjoy at least another two years of growth, albeit at a slower rate than the past few years,” Mark added. “With our successful and proven track record achieving market share premiums and strict margin controls, we believe we have a strong competitive advantage at this phase of the hotel operating cycle.”

ABOUT COAKLEY & WILLIAMS HOTEL MANAGEMENT COMPANY
Headquartered in Greenbelt, Md., in suburban Washington, D.C., Coakley & Williams Hotel Management Company is a full-service, third-party hospitality management company that operates full-service and limited-service hotels, both branded and independent, across the nation. The company is authorized to operate hotels in the Hilton, Marriott, InterContinental Hotel Group, Vantage, Wyndham, Choice, Best Western, Carlson-Rezidor and LaQuinta brand families. C&W provides such advantages as operational oversight, sales and marketing, IT services, HR support, revenue management accounting, F&B and training services. The company’s portfolio currently includes more than 4,000 rooms in the form of 39 hotels and one franchised restaurant in 12 states and D.C.

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